Champagne flute-shaped beer cans have proved so popular for Beck’s in Germany that AB InBev is considering releasing them globally.
The design, called Le Beck’s, was created by Munich-based agency Serviceplan. It features a luxurious brushed aluminum finish with precision laser and analog engravings.
According to Le Beck’s, the seamless shape is a first in beer-packaging around the world.
Le Beck’s is designed to take canned beer to places it has never been before, such as art galleries, classical concerts, and exclusive private and public events. The special edition cans were unveiled in March, with a limited release of carefully crafted pieces.
Due to the overwhelming response, Beck’s is considering mass-producing Le Beck’s globally.
Susanne Koop, Marketing Manager at Anheuser-Busch InBev Germany, said: “Innovation is an integral part of the Beck’s brand DNA and LeBECK’S helps us to drive it further. Knowing exactly what we need in terms of positioning our brand as a legendary beer and then coming up with an innovative idea that challenges the very core of what a beer can should look like with LeBECK’S is a good example of why we trust Serviceplan as a strategic and creative partner. At the end of the day our consumers love it, we love it, and it perfectly fits our premium image. What else could we really ask for?”
Watch a video about Le Beck’s below:
