Scottish craft brewer BrewDog has opened a new bar in London’s financial district, featuring cashless tills, cryptocurrency and a beer that fluctuates in price along with the Financial Times Stock Exchange.
The ‘Hop Exchange’ brew will vary in price depending on how the markets are doing. As the FTSE falls, beer will become cheaper by the same percentage difference and vice versa.
It’s the first BrewDog Bar to accept cryptocurrency; patrons can pay using Bitcoin (BTC) or Bitcoin Cash (BCH).
Brewdog hopes to eventually roll out bitcoin cash as a means of payment in all its UK bars, adding: “Those who rock up to our newest London bar can use either bitcoin [core], bitcoin cash or card to pay for any of the 20 taps of super-fresh craft beer, takeaway bottle and can options, and our loaded menu of burgers, pizza and wings.”
BrewDog Canary Wharf is the brewer’s 10th bar in London, 38th in the UK and 70th worldwide.
James Watt, co-founder of BrewDog, said: “Our Canary Wharf bar further strengthens London’s claim to be the new craft beer capital of the world.
“The demand for better beer keeps growing every month and it reaches every community in the city.
“We’ve always prided ourselves on our desire to keep innovating. We’ve done it with beer, we’ve done it with our business model, and now we are championing a new way of paying for a pint.
“Our Canary Wharf bar is the bellwether of a payment revolution.”
