Australian Vintage CTZN makes AI-curated, human-crafted wine

July 4, 2024
By Cody Profaca

This week, Australian Vintage launched to market its latest wine brand CTZN. The debut release includes two wine blends, both of which have been determined by leading AI algorithms prior to being crafted by winemakers. 

According to Australian Vintage’s Chief Marketing Officer Tom Dusseldorp, “CTZN was created to push the boundaries of how AI can influence the world around us. Most brands using AI have done design, advertising, or packaging. We asked the question what if AI influenced everything?”

The first two wines released by CTZN are Quantum Quintessence and Ethereal Pulse. Quantum Quintessence is a blend of Shiraz (46%), Cabernet Sauvignon (44%), and Merlot (10%), and Ethereal Pulse is a blend of Grenache (39%), Pinot Noir (30%), and Tempranillo (26%). 

“Dreamed up by a collaboration of vintners and AI engineers, SOM, our digital sommelier, is designed to encapsulate the knowledge of a wine expert with the accessibility of a digital assistant to push the boundaries of wine-drinking experiences,” said Dusseldorp.

Both blends were curated by the SOM AI algorithm, which was created in collaboration with CTZN’s technology partners Mik Studio, MIK and inspired by French AI wine pioneers Aubert & Mathieu.

“SOM’s persona was meticulously crafted using generative AI and refined by Web 3.0 experts crafting detailed prompts, moving and interacting with users fluidly in Augmented Reality,” said Tom Cotton, Creative Director of Mik Studio.

This Augmented Reality experience journey involves four principle steps: Learn About CTZN, Learn About SOM, Virtual Wine Tasting, and Social Sharing.

“Transporting you out of the digital realm and immersing you into the CTZN world, SOM is ready to expertly guide your wine-tasting like never before using your smartphone as a guide,” said Cotton.

Both CTZN wines are available now from Dan Murphy’s stores at an RRP of $26. To learn more, visit the CTZN Wines website. Drinks Trade’s reviews of the wines will be posted online soon.

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