All Inn Brewing re-brands and branches out

February 28, 2022
By Ioni Doherty

Award-winning brewers from Banyo in Queensland, All Inn Brewing Co have partnered with Kaddy to launch their newly branded cans and core beer range, making their products available nationally as they expand their wholesale reach.

All Inn Brewing Co’s can designs have been simplified and the company have introduced the new tagline: Good Beer for Good People. The elaborate names and colourful characters are gone and the names of the beers in the core range have been simplified include Pale Ale, Session Pale, Lager, IPA, Red IPA and a brand-new Hazy IPA.

All Inn Brewing Co-Chief Operating Officer Luke Phillips says, “The characters are cool, but on the shelf in bottle shops they are a little confusing. We are trying to continue our success and grow our wholesale representation outside our main sales area where people know us best.

“The new can designs are clean and clear and tell people about the beer. Most people buy beer based on taste and the new cans make it easier for people to make an informed decision.”

 “We just want to produce Good Beer for Good People. We are really just about great beer and serving the good people of our community, both locally and further afield. Our partnership with Kaddy allows us to reach customers nationally, and provides an easy, streamlined ordering process for both us and them.”

The biggest changes to the beers are:

Lager – Becomes a tropical 4.2 per cent Lager

IPA – Becomes a 6per cent West Coast style IPA

Red IPA – ABV lowered to 6.5 per cent

Hazy IPA – New beer, a 6.3 per cent juicy, low bitterness IPA

The Pale Ale and Session Pale are essentially unchanged.

Kaddy is offering liquor retailers and licenced venues three $100 vouchers for orders over $250 from All Inn Brewery Co on the platform. Sign up for a free Kaddy account to order the new-look and new release beers from All Inn Brewing Co.

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