Absolut Vodka has partnered with SodaStream to bsolut drive an in-store gift with purchase promotion, which aims to attract the alcohol segment and target the growing market for at home, customisable drinks.

The promotion will run across a number of Pernod Ricard’s independent channels, where consumers who spend $50 or over on a participating product will be eligible to redeem a SodaStream Play Drinks Maker valued at $99.00 (plus $9.95 postage and handling).

The promotion is additionally being supported by in-store sampling activities and cross-branded collateral, as well as eight consumer-minded recipes, which combine the Absolut range and SodaStream.