Following the sell-out success of Kylie Minogue Signature Rosé in the UK, Benchmark Drinks has appointed De Bortoli Wines as the distributor for the brand in Australia.
Minogue celebrated her 52nd birthday in May earlier this year with the launch of the wine brand.
The singer is creative director for the range and played a key role in the wine’s production process, picking a “juicy and refreshing pale pink” with “notes of red berries and white blossom” during a London tasting.
“I have a great passion for rosé and have loved working for the last two years on developing Kylie Minogue Wines,” Minogue said. “Working with the brilliant team at Benchmark Drinks we have created a Rosé that I am truly enamoured by, it’s fresh, light and the perfect pink.”
Paul Schaafsma, MD of Benchmark Drinks, said: “The interest in Kylie’s Signature Rosé across all social media channels from Australians has been overwhelming.
“We are thrilled to be partnering with De Bortoli Wines; one of the most respected and experienced Australian wine companies in Australia.”
The company will launch the brand with the Signature Rosé this October, just in time for Spring.
Executive Director Victor De Bortoli said: “The De Bortoli family are thrilled to be partnering with such an Australian icon and sharing our wine passion together.”
