Carlton Draught has released a rousing ode to Aussie pubs, celebrating the on-premise reopening after COVID-19 shutdown.
It comes in the form of a song titled ‘We Miss the Pub’.
Watch it below:
Carlton Draught Brand Manager, Stephen McWilliams, said: “As the opening lyrics of the song go, it’s been 60 days but it feels so much longer. Beer drinkers across the country were all waiting for the moment they were allowed back in the pub, and this song perfectly captured the mood of the nation.”
Clemenger BBDO Melbourne creative director, Ant Phillips, said: “Keeping away from friends, family and loved ones hasn’t been easy. But no-one could’ve prepared us for the anguish of staying away from the pub.
“Hopefully this song excited Australians about their locals re-opening and has helped drive traffic back to those pubs who have been doing it tough.”
The campaign was developed as a collaboration between the Carlton Draught brand team, CUB’s internal agency CUBHouse, with Clemenger BBDO Melbourne developing the concept and lyrics.
CUB officially joins Asahi Premium Beverages on June 1.
The brewer noted: “It’s the next chapter in CUB’s fabled history that commenced more than 150 years ago. In that time we’ve created and sustained some of Australia’s most iconic and loved beers. Creating great friendships and great memories.
“We’re looking forward to continue brewing and creating more great CUB beers for beer lovers. And working closely with all our great partners, including those pubs and clubs that are doing it so tough at present. Cheers for the beers!”
