Australian brands Yellow Tail and Hardys are among the top 10 best global brands of 2017, according to The Drinks Business.
The US dominated the list, with China, Australia and Chile following close by.
“With the powerhouses of the US and China dominating the global wine game last year, it’s unsurprising that the majority of brands in our top 10 hail from these two nations – five from the US and two from China,” the website notes.
Global wine consumption remained stable last year at 242 million hectolitres with both the US and China driving the growth of the market.
Wine sales in the US are predicted to grow to $38.6 billion by 2020 and China is expected to have leapfrogged the UK to become the second most valuable market for wine behind the US by 2020.
Moreover, statistics show that millennials wine choices matter more than ever.
“Love them or loathe them, millennials are becoming an increasingly important and influential demographic in the global wine market, which is now worth €29 billion. In the globe’s largest wine consuming country – the US – they now account for 36% of the market and are starting to ditch beer in favour of wine,” The Drinks Business adds.
Take a look at the top 10:
1. Barefoot (E&J Gallo Winery)
This US brand has been crowned the ‘world’s best-selling brand’ with sales remaining on a steady 22.5 million
2. Concha Y Toro (Concha Y Tora)
This Chilean brand giant saw volume sales up 7.2% to 16.3 million cases.
3. Gallo (E&J Gallo Winery)
This US brand sold 15 million cases in 2016, and has recently acquired Stagecoach, the largest continuous vineyard in the Napa Valley.
4. Changyu (Changyu Pioneer Wine Co)
This is considered China’s oldest wine brand, selling over double the volume – 15 million cases to Great Wall’s 7 million.
5. Yellow Tail (Casella Wines)
Sales remained steady for this Australian wine brand last year, selling 11.5 million cases.
6. Sutter Home (Trinchero Family Estates)
The US brand saw sales peak in international markets, with UK being its largest export market.
7. Robert Mondavi (Constellation Brands)
Although this US brand saw sales slide by 16% last year from 12 million to 10 million 9-litre cases, sales remain strong in Canada, Switzerland and Japan, as well as at home in the US
8. Hardys (Accolade Wines)
Australia’s famous Accolade brand has reached 150 countries with a 2016, selling 9 million cases
9. Beringer (Treasury Wine Estates)
The famous brand produced in California enjoyed a strong 2016, pulling in global volume sales of 7.5 million 9-litre cases.
10. Great Wall (China Foods Limited)
This Chinese Great Wall wine saw its global sales dip by 10.2% last year to 7 million cases as consumer demand for domestic wine in China waned. Conversely, COFCO’s imported wine business division grew by 147% to US$58.9 million last year.
Click here to read the full results.
