You’re invited to Future Proof your business

February 22, 2023
By Ioni Doherty

Future Proof is the new flagship, bi-annual forum from Paramount Liquor mixing future trends, talking points and sustainability to Future Proof brands, businesses and the industry.

On Monday, 6 March Future Proof and a few hundred hospitality professionals will take over The Calyx, in the beautiful surrounds of the Royal Botanic Gardens, Sydney where Paramount and its industry partners will showcase, discuss and sample where the Australian industry is heading and how businesses can move with the tides.

Paramount’s Evolution Marketing partners across beer, wine, spirits and mixers will be a part of the event, with each supplier showcasing one or two of their key products that fall within at least one of the four core themes; premiumisation, environment, social & governance, innovation and flavour.

In preparation for the event, Paramount liquor have been gleaning insights, consumer data and expert opinions from Australia’s leading bartenders, to find ‘the next big thing’ in flavour and have shortlist three. The flavours will be showcased on the night and ‘The Flavour of the Year’ will be announced.

Paramount says that the night will be one of ‘new experiences and meaningful discussions. We trust guests will depart The Calyx and Future Proof looking ahead and excited by what 2023 will bring.   Paramount is proud to facilitate connections and educate the industry.’

There will also be panel discussions tailored to the on-premise attendees to share insights, recommendations and learnings hosted by Sam Bygrave, editor and founder of Boothby Media.

Panels

Future Flavours: combines Sam’s 20 years experience in the industry as a bartender, wine and spirits buyer and writer along with the influential bartenders Alex Boon from Pearl Diver, Evan Stroeve from Pollen Hospitality and Maybe Sammy’s Sarah Proietti to discuss the flavour trends of today and what we will be drinking in 5, 10 and 20 years time

Future Proof Our Industry: Sam will be joined by industry leaders Mariella Menato of Denomination Design,  Darren Leaney from Worksmith and Proof & Co’s Charlie Ainsbury to have what is to be a spirited discussion around sustainable practices, education and development along with industry support platforms.

Future Proof Your Career: three powerhouses of Australian hospitality take to the stage. Cara Devine – Behind the Bar and Bomba, Krystal Hart of Campari and Natalie Ng owner of Doorknock and creator of the newly launched Tilde will have an open chat around the opportunities available for a long and fulfilling career within the industry.

RSVP now to secure your spot at Future Proof Sydney: Monday, 6March at 6.00pm at The Calyx – Royal Botanic Gardens, Sydney.

Best directions for the Caylx situated within the Botanical Gardens. Morshead Fountain Gate (on Macquarie Street, opposite the State Library of NSW) and Woolloomooloo Gate (on Mrs Macquarie’s Road) are the closest access points to The Calyx.

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