World’s largest online marketplace launches in Australia with incentive for winemakers

April 27, 2021
By Ioni Doherty

Vivino, the world’s most downloaded wine app and largest online wine marketplace has launched commercial operations in Australia. James Fildes is the newly appointed General Manager, having returnd from Hong Kong after three years working with Bidvino online marketplace and auction site.

Fildes said, “It’s been a tough couple of years for winemakers and merchants in this market, but we’ve seen remarkable resilience in the domestic economy.”

Vivino Australia is offering all Australian wineries, both existing and new partners of Vivino, a 50 per cent reduction on marketplace commissions for the remainder of the 2021 calendar year. Mr Fildes said the platform had proven its success internationally and could quickly provide new revenue streams for local wine producers.

“We have over 800,000 Australian users and over 51 million users globally,” he said. “We know exactly what each user likes to drink, and that enables us to introduce new brands to them that we know they’ll love.” 

Vivino also provides Australian producers with important DTC channel and subsequent data collection via a dashboard that shows consumer habits when interacting with their brands.

“It’s tremendously exciting to be at the centre of this industry in Australia. There is so much fabulous wine here, and I can’t wait to work with local producers to sell even more of it,” Fildes said.

Wineries interested in working with Vivino can contact Fildes directly via email.

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