AFL champions Charlie Dixon, Liam Jones, Brodie Grundy, Callum Sinclair and Elliot Yeo are the stars of a new Wolf Blass campaign, ‘Beyond Footy’.
The series of short videos go behind the scenes with each player to give insights into what keeps them motivated during life outside of football.
Wolf Blass, together with AFL.com.au, has produced five, three-minute films that explore each AFL champions individual passions and the journey they went on to discover what they love doing most off the field.
From Charlie Dixon’s love of cars, Brodie’s passion for all things landscaping to Callum’s new podcast studio, the series goes live throughout June on AFL.com.au and the Official AFL You Tube channel and social media platforms.
AFL General Manager of Commercial, Kylie Rogers, said each story is unique and showcases how passions – no matter how big or small – are key to a more fulfilling life.
“We are proud to work with Wolf Blass on ‘Beyond Footy’,” she said. “The engaging series showcases the breadth of talent our players have, on top of also being elite athletes.
“For all players in the AFL, having a passion outside of their football career is incredibly important. It helps them grow personally and professionally as well as gives them a connection to the community outside of football.”
Wolf Blass Global Marketing Manager, Robert Knott, said: “Whatever you want to accomplish, success is achieved by those who back themselves and learn along the way, and that is what this motivating series demonstrates,” said Mr Knott.
The first three videos featuring AFL champions Charlie Dixon, Liam Jones and Brodie Grundy are now live, with the two remaining films to be rolled out.
• Charlie Dixon (Cars) – LIVE
• Liam Jones (Guitar) – LIVE
• Brodie Grundy (Landscaping) – LIVE
• Callum Sinclair (Own podcast) – Live date: Wednesday, June 17
• Elliot Yeo (Gardening) – Live date: Wednesday, June 24
