Wolf Blass joins the Day of the Dragon

June 22, 2022
By Ioni Doherty

Wolf Blass has partnered with Warner Bros Consumer Products in advance of the HBO release of House of the Dragon, the prequel to one of the most watched TV series in history, Game of Thrones.

Wolf Blass’ House of the Drago Cabernet Sauvignon Shiraz will release exclusively through Dan Murphy’s and BWS retailers on 22 June, dubbed the Day of the Dragon as the first day House of the Dragon products and merchandise are made available to consumers.

“With such immense anticipation and momentum building ahead of the launch, we knew we needed to partner with a globally recognised brand of quality that shared the same vision and ambition – which was tapping into the zeitgeist and identifying an appetite for a wine that was aligned with the world of Westeros. We have no doubt Wolf Blass’ House of the Dragon Cabernet Sauvignon Shiraz will be a blockbuster with consumers, regardless of whether they are returning Game of Thrones fans or tuning in to the franchise for the first time this August,” said Andrew Bromell, Vice President, Warner Bros Consumer Products ANZ.

Available in three striking, limited-edition labels, fans can step back into the World of Westeros with the meticulously crafted a deliciously fiery, high quality, classic Australian red blend wine.

Chris Hatcher, Wolf Blass Chief Winemaker, added: “This classic Australian blend, was born out of Wolf Blass’ spirited approach to soar above the rest, encapsulating the brand’s refusal to settle and passionately strive for the best through premium, quality, affordable wine.”

“This exciting partnership with Warner Bros Consumer Products is the next chapter in the Wolf Blass story, defining the brand’s philosophy now and into the future. It follows Wolfgang Blass’ attitude to life and wine, challenging the status quo and encouraging fans and wine drinkers from around the world to not to settle for anything less than great.”

Wolf Blass’ House of the Dragon Cabernet Sauvignon Shiraz 2021, (RRP $32) is available in store from 22June exclusively at Dan Murphy’s and BWS nationally with House of the Dragon, to air globally on 22August 2022, on Foxtel and Binge in Australia.

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