Wolf Blass 2021 Luxury Collection destined for domestic and Asian markets

April 14, 2021
By Ioni Doherty

Wolf Blass Chief Winemaker, Chris Hatcher, believes this year’s outstanding portfolio of wines represents Australian winemaking at its very best. The luxury collection of six wines will be distributed in Australia while the luxury collection destined for Asia includes two additional wines.

Earlier this year, Treasury identified luxury markets as key to the business’ recovery, with CEO Tim Ford saying he was optimistic of positive traction and a return to profit globally as the vaccine rollouts take hold and ground in new markets is gained.

Last year, TWE launched two strategies: the COVID-19 Plan Ahead Agenda and the Global Response Plan to China. Central to both is that the drive to growth in expanding luxury markets the world over.

The wines that form part of the 2021 Collection are:

  • Grey Label Adelaide Hills Chardonnay 2019 – RRP $30
  • Grey Label McLaren Vale Shiraz 2019 – RRP $45
  • Grey Label Langhorne Creek Cabernet Shiraz 2019 – RRP $45
  • Black Label Barossa, Langhorne Creek, McLaren Vale Cabernet Shiraz 2018 – RRP $130
  • Platinum Label Medlands Vineyard, Barossa Valley Shiraz 2018 – RRP $200
  • Platinum Label Medlands Vineyard, Barossa Valley Cabernet Sauvignon 2018 – RRP $200
  • The Gold Label Regional Reserve Shiraz and Grey Label Reg Reserve Cabernet Sauvignon are included in the collection destined for Asia

Hatcher said: “The 2021 Luxury Release offers a collection of wines that demonstrate the ongoing passion, skill, creativity and dedication of our viticulture and winemaking teams. Evident in every bottle, the wines honour the values of quality, character and consistency first established by Wolfgang in 1966.

“Wolf forged a new path in luxury Australian Wines, always setting a much higher standard amongst his peers and this philosophy remains as relevant today as when he first began over 50 years ago…

These wines are traditional yet contemporary, showcasing the Wolf Blass hallmarks of power and elegance.”

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