Online wine retailer Wine Gallery has rebranded as Good Pair Days with a new site and a reimagined digital experience.
The relaunch follows a $2million funding round in late 2018. The $2 million raise was led by Conrad Yiu, co-founder of online retailer Temple and Webster, and also included James Wakefield and Robin McGowan, co-founders of custom suits startup InStitchu, as well as some former employees of Accolade Wines.
“Our name and brand differentiates us from the imitators and discount retailers,” said co-founder and CEO Tom Walenkamp.
“One that speaks to our mix of expert curation paired with personalisation technology, which allows us to engage both the new novice wine drinker all the way through to the long-time aficionado. One that reflects our mission of opening up the world of wine.”
“We’ve added a whole lot of firepower to our technology. We’ve developed a new powerful personalisation engine built on cutting edge machine learning tech. We’ve launched iPhone and Android apps which have enhance how our customers interact with their Wine Cellar, their ratings, their recommendations and also offers a Taste Test Challenge for every bottle to help our winesquad learn more about their palate.”
Wine Gallery was launched in 2015 by Walenkamp and three-time Australian Sommelier Of The Year Banjo Harris Plane.
The online wine retailer has now doubled the size of its wine buying team and launched two new price points, with a range that now extends from $15 to $38 to suit a wider variety of wine lovers.
“We’ve directly imported container loads of exceptional wines from seven countries, bringing wines to local drinkers they can’t experience anywhere else,” said Harris Plane.
Walenkamp describes the way the online wine retailer works as being similar to Netflix.
“It’s kind of like how Netflix works – if you like one movie then the system in the background will see what other movies are relevant based on its characteristics,” he explained.
CTO Beto Moreira added: “For every bottle, we calculate the chances you’ll love it. This allows a level of personalisation and customisation for our customers’ tastes that can only be matched in the current market by having a personal sommelier.”