The value of Australian wine exports continued to grow in the 12 months to March 31, 2020, but Wine Australia reports that the full COVID-19 export impact is still to come.
Wine Australia Chief Executive Officer Andreas Clark said total export value increased by 3% over the previous 12 months to $2.87 billion with a record average value for bottled exports of $7.12 per litre free on board (FOB).
Over the same period, total export volume declined by 11% to 728 million litres (81 million 9-litre case equivalents) as there is now less wine available due to lower vintages in 2018 and 2019.
Wine Australia said that although it is not yet complete “it is clear that vintage 2020 is delivering exceptional quality fruit but yields are down so we anticipate that inventories will continue to be depleted”.
The average value of Australia’s unpackaged wine exports increased by 5% to $1.26 per litre – levels not seen since late 2005. This reflects the continued demand for Australian wine even in a more competitive bulk wine market and this is flowing through to increased returns for grapegrowers in the critically important inland regions of the Riverland, Murray Valley and Riverina.
Export impact still to come
Clark warned that the COVID-19 pandemic would take a toll on exports, but due to the patterns traditionally seen in wine exports and with the situation evolving on a daily basis in major markets such as the United Kingdom and the United States it was too early to get an accurate picture.
Clark said the first quarter of each calendar year was historically the quietest in terms of exports, but the slowdown was significantly steeper in the first quarter of 2020.
“We saw total export value for the quarter ended 31 March 2020 decline by 7% compared with the same quarter in the previous year, principally driven by declines in exports to mainland China. Australian export value in the month of March 2020 to China was 43% lower than March 2019 and 14% lower than the same quarter in 2019.
“It is too early to tell what the effect of the subsequent worldwide spread of the virus has had, and will have, on exports to other destinations.
“Sales data from the UK and US suggests that while cafes and restaurants have closed and sales have been lost, it’s been offset by people buying more wine for at home consumption.”
Clark said according to IRI Worldwide, wine sales in grocery and mass merchandisers in the US grew by 52% in the week ending March 21, 2020.
“There are reports that Australian wine is keeping its share amidst this growth in both the off-trade and online,” he said. “We will have to see how things go when stockpiling calms down.
“The UK and Australia went through similar surges and then calmed down. It remains to be seen if wine sales through off-licence and online balance out the decline in on-premise sales.”
Clark said that, on the upside, Australia remained well positioned in China.
The latest wine import figures from Global Trade Atlas, for the year ended February 2020, show total wine imports to China decreased by 17% in value (USD) and 14% in volume. This decline was driven by French bottled imports, down by 39% in value. Australia’s bottled imports increased by 11% in value and Australia was the only source country not to experience a decline in bottled wine value.
Packaged and unpackaged wine
Glass bottle exports increased by 7% in value to $2.37 billion and decreased by 7% in volume to 332 million litres (37 million 9-litre case equivalents). This translated to a 14% increase in the average value of bottled exports to $7.12 per litre FOB, a record value. This rise in average value is due to an increase in exports at the premium end of the price spectrum.
Unpackaged wine exports decreased by 9% in value to $490 million and 14% in volume to 388 million litres (43 million 9-litre case equivalents). Due to the volume decline outpacing the value decline, the average value of unpackaged wine exports increased by 5% to $1.26 per litre FOB.
Price segments – over $50 exports boom
In the year ended March 2020, the largest decrease in value was seen at price segments below $5 per litre FOB. On the other hand, exports above $10 per litre FOB increased by 22% to $1.08 billion, with the $50 to $99.99 segment being the key driver of this value growth.
Asia continues to be biggest source of growth
In the past 12 months, Australian exporters have shipped wine to 119 destinations. Northeast and Southeast Asia continue to be the source of growth for Australian exports, increasing in value by 11 and 19% respectively.
All other regions declined.
The top five destinations by value were:
- Mainland China, up 15% to $1.15 billion
- United States, down 2% to $416 million
- United Kingdom, down 10% to $347 million
- Canada, down 13% to $179 million
- Singapore, up 20% to $103 million
The top five destinations by volume were:
- United Kingdom, down 9% to 219 million litres
- United States of America, down 11% to 136 million litres
- Mainland China, down 11% to 130 million litres
- Canada, down 26% to 52 million litres, and
- New Zealand, down 8% to 30 million litres.