White Claw’s watermelon crashes into Australia for summer

September 20, 2021
By Ioni Doherty

Australia’s number one hard seltzer[1], White Claw is bringing its long-awaited and most requested flavour to Australian shores from next month. 

Watermelon is being rated by consumers as on par with current number one favourite, mango[2] as the leading tastes of Australian summers.

Made with sparkling water, triple distilled spirit and a hint of natural Watermelon flavour, White Claw Watermelon delivers is pure refreshment.

Available first at Dan Murphy’s and BWS on 4 October, and from November at all good bottle shops and coastal bars around Australia, get ready to make White Claw Watermelon pis the must-have for what is going to be one huge summer.

White Claw hard seltzer is your open invitation to escape to pure enjoyment, whatever that means and wherever you go this summer. 

When the question is ‘should we?’, the answer will always be ‘Let’s White Claw’.

Natural flavours |  95 calories  |  Gluten free​

RRP: $22 for a four-pack

[1] IRI to August 2021

[2] 2020 ParadigmShift Consumer flavour research

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