White Claw

White Claw Aussie launch date announced

September 10, 2020
By Alana House

Lion has announced the world’s biggest selling alcoholic seltzer, White Claw, will hit Australian shelves on October 12.

The number one hard seltzer in the US, it has established cult status in a category that has been growing at a triple-digit annual rate since 2016.

In May it was revealed that Lion would be bringing the brand to Australia in time for summer.

White Claw liquor trends

Managing Director of Lion Australia James Brindley said three flavours – Ruby Grapefruit, Mango and Natural Lime will be rolled out across retailers and venues Australia-wide.

“We all need a little bit of excitement after what has been a tough 2020,” Brindley said.

“Since we made the announcement mid-year, we have watched the anticipation and demand for White Claw grow locally, and never before have we seen such unprompted and organic enthusiasm for a product.

“Here’s to Australia’s own White Claw summer – and celebrating with friends and family over the three waves of pure refreshment.”

White Claw will be available in a four-pack of 330ml cans at an RRP of $23.99 at all good leading retailers.

Alcoholic seltzer takes 10% share of US beer category

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