Vintage Cellars has been awarded Brand of the Year at the Real Media Awards.
Formerly known as the Australasian Catalogue Awards, the Real Media Awards celebrate excellence in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy and more across Australia and New Zealand.
Around 700 people from the advertising, graphic design, retail, distribution and print industries came together in Melbourne for the awards night.
Coles/Vintage Cellars GM marketing – liquor Yolanda Uys (pictured below with the Vintage Cellars team) said: “We are beyond thrilled to be crowned Brand of the Year. We pride ourselves in being Australia’s leading fine wine specialist and it’s brilliant to be celebrated on an international stage for it.
“A huge congratulations to the whole team at Vintage Cellars.”
Coles also won Retailer of the Year award for its campaigns, beating last year’s winner ALDI, as well as finalists Woolworths, Big W and Dan Murphy’s.
However, its competitors didn’t walk away empty handed. ALDI Supermarkets scored the Judges Choice award for its ‘Christmas: The More the Merrier ’18’ publication; while Dan Murphy’s was recognised as Media Brand Advertiser of the Year, for its custom publications in partnership with Hardie Grant Media.
“We’re honoured to be crowned the Real Media Collective’s first ever Media Brand Advertiser of the Year winner,” said Dan Murphy’s marketing manager discovery Sarah Tencer. “Our custom publishing plays a central role in our marketing strategy, so it’s brilliant to be awarded this from our industry peers.”
The Major Real Media Awards Winners and Finalists:
Agency of the Year (Sponsored by Shopfully)
Winner Medium Rare Content Agency
Finalists BMF, Plump + Spry, AJF GrowthOps, Clemenger BBDO
Best Emerging Designer (Sponsored by
Winners Sheridan Edsall of Target Creative Studio
Finalists Sophie Hall of PFG Australia, Nikki Maras of Big W, Dana Al Habel of BMF, Maria Angelica Flores of GP Advertising
Best Emerging Talent (Sponsored by Ovato Limited)
Winner Brigitte Davies of BMF
Finalists Kevin Mui of BMF, Zane Hilder of BMF, and Jacqui Erskine of J Walter Thompson, Yousif Hurmiz Zia of Ovato Limited
Judge’s Choice (Sponsored by Ball&Doggett)
Winner ALDI Supermarkets – ‘Christmas: The More the Merrier ’18’ produced by BMF
Finalists Repco – ‘It Starts with the Parts’ produced by Cummins & Partner, Bauer Media Group – ‘No GST – No Gender Selective Tax’ produced by Bauer Media Group, Vintage Cellars – ‘Cellar Press – The Rules of Attraction’ produced by Gourmet Traveller, David Jones – ‘JONES’ produced by Medium Rare Content
Brand of the Year (Sponsored by Ovato Limited)
Winner Vintage Cellars – Gourmet Traveller WINE
Finalists David Jones – Medium Rare Content Agency, Myer – Clemenger BBDO, Beacon Lighting – Beacon Lighting In-House Team, Nutrimetics – Nutrimetics In-House Team
Retailer of the Year (Sponsored by Norske Skog)
Winner Coles – Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative
Finalists ALDI – BMF, Dan Murphy’s – Hardie Grant Media, Big W – Big W In-House Team, Woolworths – M&C Saatchi, Suddenly (News Corp Australia Content Agency) and Wellcom Worldwide
Media Brand of the Year (Sponsored by IVE Group)
Winner Dan Murphy’s – Hardie Grant Media
Finalists Coles – Big Red, Medium Rare Content Agency, Keep Left and NBHD Creative, Vintage Cellars – Gourmet Traveller WINE, David Jones – Medium Rare Content Agency, Strathcona Baptist Girls Grammar – Stella Dean Creative