VB supercharges its Solar Exchange program in partnership with Dan Murphy’s

July 14, 2022
By Ioni Doherty

Victoria Bitter has expanded its Solar Exchange program to 2,000 households by partnering with liquor retailer, Dan Murphy’s.

VB’s brewer, CUB, launched the Solar Exchange program last year, capping the offer at 500 households. Now, their ambitions for the project have grown and the two businesses intend to grow the number of participants in the Solar Exchange program to the point that they exchange over 1 million beers over the next 18 months.

The VB Solar Exchange Program enables Australians to exchange the credit on their power bill from generating excess solar for VB via Diamond Energy. Every $30 worth of credit can be exchanged for a carton of 24 VB cans or bottles – or a 30-pack carton of VB cans – at participating Dan Murphy’s stores.

Hayden Turner, Head of Classic Brands at Victoria Bitter, said: “This Australia-first program was launched as a way to thank those who have made an effort to go solar with some hard-earned VB, and we’re excited to partner with Dan Murphy’s and bring the program to even more Aussie households. It’s a great deal for beer lovers and a great deal for the environment.”

All existing Solar Exchange accounts can also able to collect their slabs from their local Dan Murphy store.

Dan Murphy’s National Renewal Operations Manager Tyson Holbery said: “With energy prices at an all-time high, there’s never been a better time for Aussies to switch to solar – and thanks to this program, customers can get rewarded with great brews.”

The VB Solar Exchange program was launched as part of Asahi Beverages’ ambitious sustainability plan, including a commitment to source 100 per cent renewable electricity by 2025.

In 2018, CUB, now part of Asahi Beverages, adopted renewable energy as the way forward with the signing of a 12-year Power Purchase Agreement for 74,000 MWh per year of renewable energy from the giant solar farm outside Mildura.

With 258 stores in its fleet, almost 20 per cent of Dan Murphy’s stores now have solar panels, a significant milestone achieved in just three years.

To apply for the program, energy consumers with solar excess need to switch their electricity retailer to Diamond Energy and agree to the VB Solar Exchange terms and conditions*.

The program is available to residential householders only, with spots available for residents of Victoria, New South Wales, Queensland (Energex customers only) and South Australia. There is a cap of 24 on the total number of cartons that can be earned during the program per 12-month period.

Further more information, visit www.VBsolarexchange.com.au.

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