Carlton & United Breweries is celebrating 50 years of iconic beer commercials with a new Victoria Bitter campaign.
The latest campaign features the background music used in successive campaigns since the original 1968 ad, showing people having a beer at the end of their working day.
The ‘Knock Off Times’ campaign has been created by Clemenger BBDO Melbourne and aims to celebrate Australia’s changing workforce.
Tim Ovadia, Head of Classic Brands at Carlton & United Breweries said in a statement: “What we love about these ads are they have all the best bits of iconic VB advertising but with a modern insight that acknowledges the changing nature of the knock off occasion.
“Most importantly they make you want to grab an ice cold VB and remind us how much we love beer.”
The campaign launched on Australia Day and will run over the next six weeks.
Watch iconic VB ads from 1968-1996 below: