Vanguard Luxury Brands has been appointed national distributor for luxury Russian brand Beluga Vodka.
Vanguard will be responsible for distribution as well as the brand support within Australia.
“It’s a long time since we have been involved in the vodka category”, said James France, Vanguard Luxury Brand’s founder and Managing Director.
“Beluga is the ideal vodka brand for Vanguard because it’s premium, extremely well-regarded and excellent quality. We’re confident we can continue the good work done by the brand’s previous importers and build the brand nationally to be a major contender in the premium vodka market.”
Beluga Vodka’s Australian brand manager Stefano Redo added: “We’re extremely excited to start this new partnership and believe Beluga Vodka fits perfectly into Vanguard’s uncompromised quality portfolio.
“The team led by James France is passionate and dynamic and we are confident that we have found the best partner in the Australian market to take Beluga to the next level.”
Crafted in an environmentally pure area in the heart of Siberia, the first batch of Beluga Noble Russian Vodka was produced in 2002 at the Mariinsk Distillery which dates back to 1900.
The vodka is created with water sourced from 300-metre-deep artesian wells near the distillery. The vodka is then filtered through quartz sand, then double filtered through birch coal and silver-enriched filters to ensure the highest level of purity. Beluga vodka is then rested for between 30 and 90 days depending on the product.
Every bottle features a metal sturgeon fish, which is applied by hand. The Transatlantic and Allure vodkas come with leather gift boxes and the Beluga Gold Line comes with its own hammer brush to remove the special sealing wax which secures the cork.
The crown jewel of Beluga’s range is Epicure, an extremely limited-edition vodka superbly packed in a handmade crystal decanter made by Lalique.
The core Beluga range consists of Beluga Noble, Beluga Transatlantic Racing, Beluga Allure and Beluga Gold Line, with larger formats and sizes up to six litres available in certain lines.
Beluga vodka is available now from Vanguard and will be listed with all major wholesalers Australia-wide within the next few weeks.
