Two icons join to create one super RTD

June 17, 2022
By Ioni Doherty

Brown-Forman Corporation and The Coca-Cola Company have partnered for the worldwide release of the new RTD pre-mixed cocktail option: the Jack Daniel’s & Coca-Cola RTD.

Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, the beverage will launch in Mexico in late 2022. Other international release dates, including Australia’s, are still to be determined.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company.

“Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

The can and packaging will feature two of the world’s most recognizable and valuable trademarks in Coca-Cola and Jack Daniel’s.

“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.“

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero sugar version of the beverage will also be available.

Share the content

Related Posts