Tooheys New’s creative collaborations for State of Origin

June 1, 2022
By Ioni Doherty

Tooheys New, official beer sponsor of The NSW Blues, has released a limited edition can ahead of the start of State of Origin season.

Designed by Sydney artist Kentaro Yoshida, the cans feature footy-inspired illustrations and images of New South Wales towns and landmarks to celebrate The Blues and pay tribute to Tooheys New’s longstanding connection to the state.

“The residents of New South Wales spent most of the State of Origin 2021 season in lockdown, so this year Blues supporters are ready to show up and rally for their team. Whether they’re watching the game at home or at a mate’s BBQ, the Tooheys New limited edition can is a great way for fans to show solidarity for The Blues team and love for their state,” said Brand Director, Chris Allan.

Tooheys New has been the official beer partner of The Blues since 2018, as well as sponsoring the team for 13 series in the 1990s at the peak of their success.

Tooheys New has also teamed up with one of Australia’s most revered punk acts from Newy, These New South Whales, to create the The New Anthem, paying tribute to the state of NSW this State of Origin season.

These New South Whales will be performing the New Anthem track ahead of Game 1 at The Brewery at the Novotel, Sydney Olympic Park, on Wednesday, 8 June.

The Tooheys New limited edition can is now available statewide at all good liquor retailers.

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