Tiger Beer has launched Tiger Crystal, an easy-drinking, light lager brewed with all-natural ingredients.
The beer is brewed using a unique Crystal Cold Filtration brewing process, which filters it at a crystal cold temperature below zero degrees locking in all its most desirable and purest flavours and aromas and presented in a crystal clear bottle.
According to Tiger Beer this makes it perfect for the Australian climate as it is a smoother and lighter beer that delivers on flavour and is highly refreshing.
The release taps into consumer demand for more sessionable, easy-drinking beers that are still great tasting.
“Tiger Crystal is an exciting new product variant for Tiger Beer created as the ultimate heat refreshment and brewed with a pale lager malt and a unique combination of hops,” said Judd Michel, General Manager, Drinkworks Australia.
“It is a smooth, yet full-flavoured beer with a subtle, fragrant taste, specially brewed to quench the thirst of the Australian market for a refreshing, sessionable, light and premium beer. We’re really excited to be launching the vibrant and dynamic Tiger Crystal brand in Australia and encourage consumers to uncage their next refreshment.”
Described as a premium brew, Tiger Crystal comes in a 330ml clear glass bottle and has an ABV of 4.5%, as compared to the regular Tiger Beer with an alcohol level of 5%.
The new release is launching now in Liquorland stores and other selected on and off premise venues.