Chemist Warehouse has declared Thirst. A scent by VB the fastest-selling fragrance in Australian history, with 25,000 units being stripped from shelves in 72 hours after it launched last month.
Victoria Bitter’s Marketing Director, Hayden Turner said: “We knew that Thirst. A scent by VB was a hit, but to be the fastest selling Australian fragrance is above and beyond our expectations.
“The best part is that there are more on the way. We know that there were a few IOU notes on Father’s Day for all the hard-working dads across Australia. Luckily, Thirst should be back on shelves ahead of the hot summer months.”
Due to the high demand Chemist Warehouse quickly sold out and started taking pre-orders for the next batch of stock, which is set to hit stores in early October.
Described as “the perfect scent for hard-working Australians” it opens with a combination of bitter citrus and icy aromas, and finishes with sweet hoppy accents.
More than 33,000 units of Thirst. A scent by VB have been sold since its launch.
Albina Reale, National Fragrance & Beauty Buyer for the Chemist Warehouse Group, said: “Thirst has been the fastest-selling fragrance of all time.
“We’ve had many great launches like Andy by Hamish, but the demand for this fragrance online and in store has never been greater.”
The fragrance is priced at $25. Watch the promo video for it below: