The new partnership is significant for the Sydney-based distributor, after it lost the JCI/Proximo portfolio in September. Think Spirits Managing Director, Patrick Borg said the company was excited about the agreement and the opportunity to have a role in the Australian craft spirits category.
“666 Vodka…is the perfect fit for a wholly owned Australian family spirits company like ours”, Borg said. “We are proud to add 666 to our portfolio and look forward to working with 666 Vodka to grow this iconic brand here in Australia.”
666 Vodka CEO, Dean Lucas said the acquisition marked an important milestone for the popular craft spirit too, which is currently experiencing rapid expansion in and outside of Tasmania. Just last month, famous cricketer David Warner came on as a major supporter of the vodka brand and now with distribution secured nationwide, Lucas said the expertise behind Think Spirits will help to elevate the brand further.
“This is exciting news for us at a critical phase in the growth of 666 Vodka. The experience and expertise of Think Spirits in the premium and craft spirit categories will assist in elevating our brand to the next level.”
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