It’s been a week for innovation in the industry, including a whisky that targets new consumers, a tea-infused wine and a low-calorie, low ABV vodka designed for daytime drinking.
Two of the world’s most ancient beverages have been blended together to create a new tea-infused wine product called Tea & Wine.
Carefully crafted by subtly infusing the delicate notes of organic loose-leaf tea into wine, Tea & Wine is available in two varieties, Unoaked Chardonnay infused with organic Egyptian Camomile blossoms and Cabernet Sauvignon infused with organic Sri-Lankan Chai.
The tea-infused wine is available now from selected Dan Murphy’s stores nationally at an RRP of $22.
William Grant & Sons has launched Aerstone, a new single malt aimed to help new whisky drinkers better understand the single malt Scotch category.
This new range aims to simplify the taste messaging in the single malt category and help new single malt drinkers navigate the category flavours through clear taste descriptors on pack.
It includes Sea Cask, described as ‘smooth and easy’ on pack, is a classic Speyside-style single malt with nutty vanilla notes.
Land Cask, on the other hand, is described as ‘rich and smoky’ and is a peated single malt heroing the use of highland peat in the malting.
Aerstone is recommended to retail for $58 and is available nationally.
Byron Bay Brewery is taking its favourite seasonal beer national, launching Premium Lager around Australia later this month.
Head Brewer Alastair Gillespie first brewed new lager as a seasonal beer to refresh the locals it and quickly it became the beer of choice at the venue.
Due to its local success, Byron Bay Brewery’s parent company Lion will be taking the recipe and launching the beer nationally.
The new product is 4.2% ABV (1.2 std drinks) in 355ml bottles and is recommended to be priced at around $18 6-pack and $50 case.
Diageo has launched Smirnoff Infusions, a low-ABV (20%), low-calorie spirit-based drink designed for Australians and their love of daytime socialising.
Infused with natural botanicals, it’s perfect for mixing with soda. Smirnoff Infusions is available in two flavours; Cucumber Lime & Mint and Passionfruit & Lime.
It has less than 40 calories per serve and 60% less calories than a standard 150ml glass of white wine.
The 700ml bottle retails for $33 and is available now at liquor stores nationwide.
McWilliam’s Wines Group has released the latest addition to the McWilliam’s Storytelling range – Stolen Colt, a celebration of the tenacious spirit of founder Samuel McWilliam.
Launching this month, Stolen Colt taps into the high growth of the $12-$15.99 red wine segment, which is growing faster than the total red wine category at +14.6%.
The Stolen Colt range has an RRP of $15.99 per 750ml bottle.