The hottest story on the Drinks Trade website this week was Carlsberg celebrating the Liverpool FC Premier League title win by launching a limited edition ‘champions can’ for fans.
The packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features the club’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173 year heritage) with the words ‘Champions, 2020 onwards’.
The limited edition cans will be available to purchase in Australia within a few weeks at BWS.
Seedlip Australia has announced its new RTD range, which has been trending across the UK, will now be available to Australians in time for Dry July.
It will be available in three expressions – Seedlip Grove 42 & Lemongrass Tonic, Seedlip Garden 108 & Cucumber Tonic, and Seedlip Spice 94 & Grapefruit Tonic.
All expressions of the Seedlip Australia RTD range are available to purchase online and in-store at Dan Murphy’s, with Seedlip Spice 94 & Grapefruit Tonic available from July in Liquorland, Vintage Cellars and 1st Choice Liquor, and in August from BWS, with a RRP of $18.99 for a four pack.
SouthTrade International has announced the launch of Seagram’s VO Canadian Whisky in Australia.
MD Ray Noble said: “VO delivers perfectly on the ‘easy drinking’ taste profile and is one of the big 3 Canadian Whiskies in North America. Under Sazerac it is enjoying double digit growth and we can’t wait to bring this authentic highly credible brand down under.”
The brand will be available nationally from the end of July.
Yalumba has launched the 2015 vintage of its icon wine, Yalumba The Caley Cabernet & Shiraz, in the Australian market – it’s the family winemaker’s fourth vintage release since the inaugural 2012.
This release of The Caley is a blend of 74% Coonawarra Cabernet and 26% Barossa Shiraz, built to spend many years in the cellar and drink from release to 2035 and beyond.
Yalumba The Caley 2015 will be available at yalumba.com and in fine wine retailers from July 1, 2020. RRP: $365.
Feral Brewing’s East Coast IPA returns on July 1 with an oaked up, juicy spin off called Dirty Biggie.
This ECIPA has the same peach and mango flavours found in Biggie Juice, but with the addition of French oak. The oak chips are added in the fermentation process to create a creamy mouthfeel and a hit of vanilla and coconut aroma.
Dirty Biggie will be a limited release and is available in 375ml cans in bottle shops and kegs in venues nationwide.
Taylors Wines has announced the official vintage releases of its pinnacle Clare Valley Cabernet Sauvignon and Shiraz wines – The Visionary 2014 and The Pioneer 2014.
The wines are crafted only during exceptional vintages, utilising a selection of the finest fruit available on the family’s Estate property in the Clare Valley.
Taylors Wines The Visionary Cabernet Sauvignon 2014 and The Pioneer 2014 are now available from select fine wine retailers for RRP $200.
Melbourne Cocoa and Stomping Ground Brewing Co have collaborated to create a Double Choc Double Milk Nitro Stout and Chocolate Bar in celebration of World Chocolate Day on July 7.
Stomping Ground’s Head Brewer Ashur Hall said: “The idea behind the Double Choc Double Milk Nitro Stout was to double down on the milk chocolate character. We added 50kg of cocoa powder and 40kg of cocoa liquor from Melbourne Cocoa to the brew so it’s very chocolatey. Lactose, a milk-based sugar, has made the beer sweet, fuller, and – along with carbonating the beer with nitro for our first time – deliciously creamy.”
The Double Choc Double Milk Nitro Stout cans will also be available from July 6, 2020 at selected independent bottle shops throughout Melbourne and on tap at Stomping Ground Brewery & Beer Hall in Collingwood from July 7.