The untouchable American whiskey auction

June 15, 2021
By Ioni Doherty

Premium whiskey is more popular than ever, and to celebrate, BWS is auctioning American whiskeys that are so rare they have been named ‘The Untouchables.

“Sales of premium bourbon and whiskey have increased by 50 per cent in the last year, so we have secured some impossibly rare bourbons in order to meet this increase in demand,” said Elise McNeil, Category Manager Glass Spirits.

This is the first time BWS has hosted an auction, and the retailer has partnered with fine wine house Langton’s to facilitate the auction and with drinks distributor Brown-Forman to secure the rare whiskeys.

“Rare, refined and highly sought after, The Untouchables are three of the finest all-American bourbons and whiskeys ever made. We searched far and wide for these three bottles, and now we’re giving you a chance to own a piece of history plus enjoy a private tasting experience for you and three buddies,” McNeil said.

The auction includes a bottle of Woodford Reserve Baccarat Edition, which is traditionally only available at duty-free shops for $3,000 RRP. This rare drop is crafted by ageing super premium Kentucky Bourbon in select XO Cognac barrels, and has been bottled in a handmade crystal decanter.

The retailer also has a bottle of Jack Daniel’s Sinatra Century available up for grabs, which is valued at $1,000. The whiskey is one of the most limited the Jack Daniel’s distillery has ever released and it celebrates 100 years of Frank Sinatra and his love for Jack Daniels – the singer was famously buried with a bottle of JD!

Finally, BWS will have a bottle of Old Forester 2020 Birthday Bourbon that is expected to go under the hammer for around $300.

“This limited edition bottle is to celebrate Old Forester’s 150 years, and traditionally this is sold only direct from the distillery in Kentucky, and the allocation sells out in a matter of hours. There are only three bottles available for retail in Australia, and this is one of them,” said McNeil.

Best of all? The winning bids don’t have to open their rare whiskeys to taste them if they don’t want to.

“Each successful bidder will also win an exclusive tasting session for themselves and a few of their friends which will include tastings of the whiskey they have won in the auction, as well as other premium whiskeys from Brown-Forman,” she explained.

“Each successful bidder will also win an exclusive tasting session for themselves and a few of their friends which will include tastings of the whiskey they have won in the auction,as well as other premium whiskeys from Brown-Forman,” she explained.

The auction is now open and closes on Thursday 1st July at 8pm AEST. To bid for your bottle of bourbon, head to https://bwsuntouchablesauction.com.au/.

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