Limited-edition Coopers XPA Volley sneakers featuring Coopers XPA’s distinctive purple colour will hit select bottle stores this week.
“Like Volley, Coopers has a long and proud history making quality products for Australians,” Coopers Marketing and Innovation Director, Cam Pearce, said.
“Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear.’”
It is testimony to Coopers’ high-standing brand power that made the partnership an obvious choice, not just to marketing teams but to Volley fans – lovers of leisure, fashion and beer.
The limited-edition sneakers are not available for purchase but can be claimed following XPA purchases at participating bottle shops or on-premise locations.
Volley Australia Marketing Manager, Sam Despotidis said: “When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers.
“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value. The Coopers XPA x Volley deuce style sneaker is the ideal footwear for a Sunday session or beers at the pub.”
Coopers and Volley have also designed XPA branded socks and caps and these can be won by those enjoying a glass of XPA at their local where scratch and win cards are available.
For more information visit: volley.com.au/coopers