The new vax economy: free beer

September 10, 2021
By Ioni Doherty

Lion is the latest brewer to endorse and drive vaccination and it’s doing so in a big way, announcing its national ‘Vaxxed to the Pub’ initiative to support the maligned Australian hospitality sector

Double-jabbed Australians will be rewarded with a free glass of Furphy when pub and club doors safely reopen.

“Furphy will shout the first beer* for fully COVID-19 vaccinated punters at participating watering holes,” says Lion.

As part of a broader commitment to Australia’s hospitality sector which has been financially impacted by the COVID-19 pandemic, Furphy and Lion are calling for the nation to get ‘Vaxxed to the Pub’.

The call is particularly directed to city workers calling on them to support those city central venues which have been hit the hardest, and asking them to reconnect over a session of yarn spinning and refreshing ale, down at the local.

To kick off the initiative, Lion is starting at home with its own. Lion has offered its employees right around Australia an afternoon off to spend at the pub once re-opening is safely ticked off by health authorities.

The brewer is encouraging other companies to follow suit if they can and to get involved by giving their workforce a ‘Vaxxed to the Pub’ early mark sometime soon, and only when it is safe to do so.

Lion’s Managing Director, James Brindley said, “We’re urging our fellow Aussies to roll up their sleeves and get double-jabbed so that we can start to bring much needed business back to our struggling hospitality sector. Lion has committed to giving our employees an afternoon at the pub once reopened so that they can share stories and a couple of long overdue cold ones together in person.

“We want to encourage all Aussies who can to get fully vaccinated. We can’t wait for the Furphys to flow once more and give some much-needed foot traffic to our hospitality mates.”

In strict adherence with official advice and TGA rules, Furphy will offer a free Furphy Refreshing Ale or Furphy Crisp Lager at participating venues via the Myy App for those who prove that they are fully COVID-19 vaccinated.

The offer will be available from 1 October to 31 December 2021, when official health orders allow participating venues to re-open safely and where local promotion rules permit.

To redeem the offer from 1 October, all fully vaccinated Australians will simply need to do is download the Myy App and follow the instructions. Club or pub operators can talk directly to their Lion representative about how to get involved. 

To find out more about the initiative and to see promo T&C’s visit here.

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