Online restaurant reservations platform, The Fork which is owned by the Tripadvisor Media Group, has partnered with guest experience and retention platform for the hospitality industry, SevenRooms.
The businesses say that the partnership will see the platforms combine their services to help restaurants increase online reservations and better manage their front of house and guest experiences.
The partnreship spans Australia, the United Kingdom and European countries including Belgium, Italy, France, the Netherlands, Spain and Sweden.
The Fork’s partner restaurants will be able to access SevenRooms’ data-driven venue management and marketing automation platform while SevenRooms customers will be able to tap into TheFork’s extensive consumer reservation network of millions of diners, helping them to fill their seats and acquire new customers.
“We’ve developed this partnership to have a real impact on technology and innovation, and we’ll be focused on evolving our products to suit industry needs. As a provider of data and insights into consumer behaviour, we now have the added benefit of a combined global network and continuous restaurant partner feedback, something that wasn’t possible with our previous partner in Australia,” said Gary Burrows, Manager Director, TheFork Australia.
Joel Montaniel, CEO & Founder of SevenRooms said, “Through this partnership we are helping restaurant operators meet consumers wherever they are, delivering on our promise to always put restaurants at the forefront by helping them connect directly with diners through the booking channels they care about most.
Mr Montaniel said that SevenRooms’ exponential growth makes the deal “particularly attractive to our restaurant customers looking to fill more seats through access to booking channels with large networks like TheFork and TripAdvisor.”
With the hospitality industry undergoing a digital transformation due to COVID-19, both companies have focused on providing solutions that support the digitalisation of restaurants to help them navigate closures and uncertainty, and ultimately, address the needs and demands of consumers in a ‘COVID-adapted world.
Throughout the pandemic, TheFork reports that it has dedicated almost AUD$40.2 million to help the sector adapt and recover across the 22 countries in which it operates. While SevenRooms developed and debuted new products for restaurants to reopen safely and drive new revenue streams, all while subsidising over AUD$13.4 million in licensing fees to reduce financial hardship.
This partnership will be rolled out in the coming months.