Carlton Draught will be shouting Melburnians 2 for 1 beers at hundreds of participating venues around Greater Melbourne tomorrow, Saturday, 14 November.
Carlton Draught is the city’s favourite tap beer, and the brewery will donate more than 1000 kegs of the amber nectar so pubs can run the promotion intended to welcome beer lovers back into their locals and support pubs after their toughest ever year.
Carlton & United Breweries’ CEO Peter Filipovic said: “Melburnians have enjoyed Carlton Draught and supported it for over 150 years. Now it’s our turn to support the city we love.
“Melbourne’s pubs have done it particularly tough these last six months, with many on their last legs. We want to help them survive and ensure they remain at the heart of communities for many years to come.
“This initiative will get people back into their locals and spending money right across metropolitan Melbourne. It’s going to be a very special day with people enjoying a couple of free drinks with their mates, some of who they mightn’t have seen for ages.”
Around 400 pubs, from Werribee to Wheeler’s Hill, Mernda to Mt Eliza and beyond, will be participating. See the full list here.
The 2-1 offer will be available across the entire day, until stocks of the donated kegs run out, with beers served in pints or schooners. Every adult in a participating venue can purchase two-for-one beers a maximum of two times. To access the offer, you need to have a mate with you.
The promotion is part of the Let’s Melbourne Again campaign – an initiative to rebuild confidence and hope in Melbourne, founded by some of its most prominent organisations and brands including the AFL, Coles, Myer and Carlton Draught.