Works by local and international artists, including Greg Johns, Keizo Ushio and Hamish McMillan, once displayed at the iconic Sculpture by the Sea exhibition, are now surrounded by vines as they relocate to their new home at family winery Taylors Wines.
Taylors has installed these five stunning sculptures from their original location next to Victor Harbor in South Australia at the Sculpture Encounters – Granite Island exhibit.
Champions of the arts for the past two decades, Taylors has partnered with other art institutions such as the Art Gallery of New South Wales. This new collection is part of the Taylor family’s grander plan to develop an arts precinct in the Clare Valley, with further exciting projects to be revealed in the future.
Art is increasingly becoming a tool to promote wine. Gildas L’Hostis wrote in ‘Art& Wine – using art as a means to promote wine’ published in Hospitality News and Business Insights, “Wine is not drunk for its taste alone but also, for what is represents financially, socially and culturally…making the connection between art enables the consumers to increase the tasting experience and to associate themselves with the prestige of the artistic creation. Using art to market wine creates a direct link between the intrinsic qualities of the product and the aesthetic qualities inherent in a work of art.”
Other wineries that have successfully used art to boost the experience of their wines and wineries with art museums and sculpture parks include Tarrawarra Montalto and Point Leo Estate in the Mornington Peninsular and Yering Station in the Yarra Valley.
Mitchell Taylor, third-generation Winemaker and Managing Director of Taylors Wines, said, “We are excited to house these extraordinary art pieces at our family winery.
“Today, Australia’s beautifully diverse landscapes offer excellent conditions for creating quality wines and being an endless source of creative inspiration for these talented artists. These incredible sculptures and their new winery surrounds make for a beautiful pairing I can’t wait to share with visitors.”
“It is tremendous to be working with Taylors Wines to create a significant new sculpture park for the Clare Valley, South Australia and its visitors with sculptures by artists from South Australia and across the world.
“We look forward to building an important collection with new sculptures installed every year. When people return to Taylors Wines and the Clare Valley from one year to the next, they will see different sculptures,” said David Handley, founding director, Sculpture by the Sea.