Taylors Wines innovative temperature labels

December 17, 2021
By Ioni Doherty

Clare Valley winery Taylors Wines has unveiled new vintage releases of its Estate Cabernet Sauvignon and Estate Pinot Noir Rosé, two bottles on polar opposites of the flavour spectrum, but which can both can be a refreshing selection for a summer barbecue – it all comes down to a few degrees.

The Estate Pinot Noir Rosé 2021 is crafted from premium Adelaide Hills fruit in a classic, dry style with fresh, crisp acidity and a delicate palate. The Estate Cabernet Sauvignon 2020 showcases the family’s acclaim for crafting powerfully elegant cabernet sauvignon from its winery in the Clare Valley. While completely contrasting in style, connecting the two is Taylors’ temperature innovation featured on the back label of each wine.

Third-generation Winemaker and Managing Director Mitchell Taylor is passionate about demonstrating that even a full-bodied wine like a cabernet sauvignon, usually reserved for colder months, can be perfect for summer sipping when it is served at the right temperature.

“As we head into the warmer months, our wine glasses get filled with a bit more white and pink than red – and I think that’s just a shame. The myth that red wines should be served at room temperature is still quite widely believed, which doesn’t truly showcase the intricate flavours of a red wine the way the winemaker intended,” Mr Taylor said.

“Slightly chilling a red in the fridge 20-30 minutes before serving it brings harmony, balance and can even be a refreshing option on a hot summer’s day. With the Optimum Drinking Temperature Sensors featured on all of our Estate and Promised Land wines, we take the guesswork out of knowing the temperature a red wine should be served at and when a wine is just right to pour. It also adds a bit of interactive fun to the wine drinking experience.”

Taylors’ Optimum Drinking Temperature Sensors are a tactile and functional feature included on these two new vintage releases and utilises thermochromatic ink technology to read the temperature of the bottle to within 1°C. The sensor’s colour corresponds to a temperature scale on the back label, giving users a simple way to know when their wine is too cold, just right or too warm.

The labels, first released in 2015, continue to inspire wine drinkers to consider temperature when drinking their favourite wines, according to the winemaker: “When we conduct tastings out in trade or at events, we like to show our Estate red wines side-by-side at two different temperatures – one at room temperature and the other at the ideal temperature,” Taylor said.

“Nine times out of ten, the chilled wine is the preferred wine of choice as the flavours appear far more balanced, integrated and simply more enjoyable, and the only difference is the temperature it’s served at. It’s a real eye-opening experience and a fun one to try with your friends at the dinner table.”

Taylors Estate Cabernet Sauvignon 2020 and Taylors Estate Pinot Noir Rosé 2021 are both available from select wine retailers, Taylors Wines’ Clare Valley Cellar Door and www.taylorswines.com.au for RRP $22.

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