Summertime ranging with Independent Beverage Partners

September 17, 2021
By Ioni Doherty

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New and exciting products in the Champagne, French Rosé, Organic Wine and Ready to Drinks (RTD) categories will herald in the warm weather and meet the needs of shoppers with vibrant and vivacious chilled  seasonal drinks that complement summer holidays, beaches and lazy days. IBP’s well renowned premium Prosecco brand, Maschio dei Cavalieri has also received a modern refresh just in time for the peak Sparkling season.

Independent Beverage Partner’s (IBP) range will deliver that all-important point of difference to seasonal ranging and offers exceptional quality, value and margin across these categories. Retailers can enjoy independent exclusivity with brands targeting the trends shoppers are  currently looking for.

Sparkling

Champagnes and Proseccos continue to grow within the Wine category and will experience a surge during the upcoming warmer months. Extended lockdowns have resulted in people trading up to higher quality products like Champagne when enjoying at home occasions, or for gifting to their loved ones.

Ready to Drink

The Ready to Drink (RTD) category has also experienced a resurgence through lockdown where consumers are indulging in ‘at home’ consumption. With this in mind, the IBP team will be launching ‘Beach Club’ Vodka based RTDs.  With Guava, Passionfruit, Raspberry and Lemon Lime Soda as lead flavours packaged in modern and clean designed 250mL cans, the range is certain to hit the mark with target  shoppers.

Additionally, the range will have a lime seltzer to give retailers an extra point of difference in this ever-emerging subcategory. For more information, visit beach-club.com.au.

IBP’s award-winning range has been designed with the shopper in mind, so whether it is the aromatic and refreshingly crisp Maschio dei Cavalieri Prosecco DOC, the exciting new Beach Club RTD range, or the newly introduced Twisted Sticks Organic wine range, IBP is confident these new products will exceed shopper and retailer expectations.

To help you curate your new Spring/Summer ranging or for more information, contact the IBP team at exclusivebrands@almliquor.com.au.

Here’s to a bumper spring and summer!

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