Avallen Calvados

Stuart Alexander to distribute Avallen Calvados

September 28, 2020
By Alana House

Avallen Calvados is coming to Australia as part of an exclusive distribution deal with Stuart Alexander.

Created by ex-Diageo brand ambassadors Stephanie Jordan and Tim Etherington-Judge, born out of a shared passion for traditional spirits and sustainable products, Avallen is on a mission to be the most planet positive spirit brand in the world while re-igniting Calvados, one of the world’s great brandies, and having a positive impact on the wild bee populations in the markets where it is sold.

Avallen is packaged in a plastic free, lightweight bottle, supports small farmers, is free from toxic inks, contains no pesticides and its labels are made from apple pulp left over from production.

Avallen Calvados

Stuart Alexander will import, sell and market Avallen in Australia, effective immediately, alongside premium brands including MONIN, The West Winds Gin, AVOSH Premium Vodka, Chase Distillery Gin and Vodka, Don Papa Aged Rum, Evian water, Fentimans Botanical Mixers and Ocean Spray.

Etherington-Judge said: “In Australia, environmental issues are a major concern to 77% of households, so we’re extremely excited to be partnering with Stuart Alexander to take our planet positive spirit Avallen to Australia. The Australian food and drink industry is extremely dynamic and we feel that Avallen will be an valuable addition to the exciting sustainable spirits portfolio that Stuart Alexander are building.

Nick Nairn, CEO of Stuart Alexander, added: We’re very excited to welcome Avallen on board and into the Stuart Alexander family of brands.

“Avallen Calvados is an inspiring brand with sustainability at its very core, and is tapping into a large & growing awareness by Australian consumers of the environmental impact of the brands they consume.

“We look forward to re-igniting the Calvados segment in Australia across both on-premise & off-premise channels.”

Bottled at 40% ABV and available in 700ml.

Stuart Alexander adds Don Papa Rum to its portfolio

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