Squealing Pig has announced it’s releasing a Pinot Noir Gin to celebrate World Gin Day.
Infused with 12 botanicals, Squealing Pig Pinot Noir Gin features a dash of Squealing Pig Pinot Noir, the number two premium Pinot Noir sold in Australia by value, growing by 3.1% in value and 4.8% by volume.
It’s an inspired pairing by Treasury Wine Estates, as the latest IRI data for the quarter to May 5 shows dollar growth change and share of total glass spirits growth for gin was +33% and +28% respectively; while pinot noir led wine growth, up 14% and 32% respectively.
Available exclusively in Australia, Squealing’s Pig’s latest release will be officially unveiled on Saturday, June 13 at the 2020 Fever Tree Gin and Tonic Festival, before being made available to consumers from July.
TWE ANZ Marketing & Category Director Ben Culligan said: “Squealing Pig is renowned for its approach to demystifying the wine category and crafting products that appeal to longtime loyalists and new consumers alike.
“Having experienced double-digit growth since launching in 2010 Squealing Pig continues to help drive extensive growth within the wine category and we’re proud to expand our current offering.
“With the gin boom showing no signs of slowing down, the release of a Squealing Pig Pinot Noir Gin follows the successful 2019 debut of our Rosé Gin and is another exciting opportunity to attract gin lovers to the world of wine and vice versa.”
The brand has once again teamed up with internationally recognised drinks figurehead Jason Crawley, a 30-year industry veteran who received the 2018 Australian Bar Awards’ prestigious Outstanding Contribution Award. Crawley will showcase the new release gin at The Fever Tree Gin and Tonic Festival 2020, broadcasting virtually from Sydney on World Gin Day.
“I’m a big fan of the Squealing Pig Rosé Gin, so when I heard a Pinot Noir Gin was coming, I couldn’t wait to try it and it certainly doesn’t disappoint. Ruby red and bursting with flavour, this is a striking gin that I look forward to creating and celebrating with on World Gin Day.”
When it comes to the serving suggestion, Crawley recommends enjoying the Squealing Pig Pinot Noir Gin over ice with tonic and garnishing with a slice of orange and a sprig of fresh mint.
“As a gin that certainly holds its own, I’d also suggest enjoying it neat on the rocks or equally, it works brilliantly within a gin cocktail,” he said.
The 12 botanicals include juniper berries, citrus peel, lavender blossoms, coriander seeds, angelica root and seeds, rosemary, cardamom, fennel, peppermint, laurel leaf, cloves and cinnamon.
Squealing Pig Pinot Noir Gin is now available to order from TWE in a 700ml bottle (RRP $55)
