Spirits

Beam Suntory is Getting Ready to Rumble

In an event feted as ‘never having been seen before’, Beam Suntory is presenting four legends of the spirits industry at the Australian Technology Park (Eveleigh Train Yards) in Sydney tonight; getting ready to rumble. John Campbell, Laphroig Distillery Manager; Fred Noe, seventh generation Jim Beam Distiller; Dan Tullio, Canadian Club Global Ambassador; and Mike Miyamoto, … Continued

September 1, 2015

Bartender James Irvine Winner of Angostura Cocktail Challenge

James Irvine from The Baxter Inn, Sydney has won the national final of Angostura’s Global Cocktail Challenge, receiving AU$10,000 cash and the title of Australian Angostura Brand Ambassador. Against five other competitors, Irvine took out the challenge with his two cocktails ‘Mr. Trinidad’ and ‘Toco Beach’. Together, with these two prizes, Irvine will also go … Continued

September 1, 2015

Meet the Industry Icons Behind Beam Suntory’s Whisk(e)y Rumble

Coming to town next week, Beam Suntory Australia will host four of the world’s top whisk(e)y experts in the Great Whisk(e)y Rumble, an event designed to showcase the growth, innovation and diversity of the company’s portfolio of whiskies. Here we introduce you to the legends of whisk(e)y distilling together for the first time in Australia: … Continued

August 28, 2015

ASM Liquor Pty Ltd to Distribute Own Portfolio

ASM Liquor Pty Ltd (ASM) has announced that it will move forward with plans to distribute its own portfolio as a result of a mutual agreement with previous distributor Beam Suntory. “We would like to thank Beam Suntory and Coca-Cola Amatil for their custodianship of our brands over the past 18 months. ASM will issue … Continued

August 20, 2015

Beam Suntory To Hold The Great Whisk(e)y Rumble

On 1 September, Beam Suntory Australia will host four of the world’s top whisk(e)y experts in the Great Whisk(e)y Rumble, an event designed to showcase the growth, innovation and diversity of the company’s portfolio of whiskies. Together for the first time in one place, Fred Noe – seventh generation Master Distiller of Jim Beam, John Campbell … Continued

August 19, 2015

Vodka O To Become Official Vodka Partner of Stereosonic

ASM Liquor Pty Ltd. (ASM) and Totem Onelove Group have signed an agreement naming Vodka O as the official Vodka Partner for Stereosonic 2015. ASM’s Tequila Blu will also feature in VIP bars as the official Tequila for the festival. To celebrate the partnership, ASM Liquor will be making a special edition RTD for the festival, … Continued

August 18, 2015

Jim Beam Reaches Out to Sport Fans with “Fan Made History” Campaign

Jim Beam is targeting sport lovers with the launch of its ‘Fan Made History’ campaign. Timed with the lead up to sporting finals this August, the campaign celebrates Jim Beam followers and footy fans by providing the opportunity for supporters to share $100,000 with their chosen club. The promotion will be accompanied by a multi-platform … Continued

August 17, 2015

Dan Aykroyd Introduces New Crystal Head Aurora to Australia

Ultra-premium Crystal Head Vodka has launched a new expression into a number of first-to-market countries, including Australia. The only release for the brand since its inception in 2008, Crystal Head Aurora moves away from the standard line extension usually seen within category and will sit as a completely different liquid, rather than a flavoured or … Continued

August 11, 2015