Jameson Irish Whiskey Limited Edition Bottle for St. Patrick’s Day

Distributed by: Pernod Ricard Australia RRP: $50.99 Jameson Irish whiskey has released a limited edition bottle design ahead of St. Patrick’s Day. The new bottle, named Our City, has been designed by award-winning illustrator Steve Simpson and depicts Ireland’s capital and the original Jameson home, Dublin, as well as the Irish whiskey’s light-hearted Irish character. … Continued

February 18, 2015

Johnnie Walker Blue Label Year of the Ram Limited Edition Release

RRP: $245 Distributed by: Diageo Australia To mark the Chinese New Year this Thursday, Diageo has released the limited edition Johnnie Walker Blue Label Year of the Ram. The limited edition bottle design features the Chinese ram character, thought to bestow good fortune. The ram is depicted three times on the bottle in a Chinese … Continued

February 18, 2015

Bacardi Reveals New Packaging Designed for the Perfect Pour

In celebration of its 153rd birthday, Bacardi has revealed a new bottle – the first time the world’s number one best-selling rum has updated its packaging in over a decade. The new bottle is taller, slimmer and more cylindrical, making the bottle better balanced to help bartenders produce the perfect pour. The bottle redesign also … Continued

February 12, 2015

Father and Son Join Forces at the Helm of the Wild Turkey Distillery

Associate Distiller Eddie Russell has been promoted to Master Distiller at Wild Turkey. Eddie will work along side current Master Distiller Jimmy Russell, who he will also share the title with. Commenting on Eddie’s promotion, his father Jimmy said: “After 34 years, I think he’s finally earned it, but that doesn’t mean I’m going to … Continued

February 5, 2015

Drinks Picks: Angostra Rum NO.1

Distributed by: island2island Beverage Company RRP: $75 Angostura Rum No.1 is now available nationwide to both the on- and off-premise. The release comprises of only 9,600 bottles and sits in Angostura’s new limited edition premium range aged in special casks, aptly named The Cask Collection, and was recently named Rum of the Year for 2014 … Continued

January 30, 2015

Absolut Vodka Announces Innovative POS Marketing Initiative with SODASTREAM

Absolut Vodka has partnered with SodaStream to bsolut drive an in-store gift with purchase promotion, which aims to attract the alcohol segment and target the growing market for at home, customisable drinks. The promotion will run across a number of Pernod Ricard’s independent channels, where consumers who spend $50 or over on a participating product will be eligible to … Continued

January 16, 2015

Drinks Picks: Aldi’s 30-Year-Old Aged Whisky Under $100

ALDI Liquor is currently retailing its 30-year-old blended whisky at $99.99 – a third of the price of other blended whiskies at this age point and the cheapest in Australia. Glenn Orrin blended Scotch whisky has been distilledin copper pot stills and aged in crafted oak casks for 30 years. This is a smooth, warm … Continued

January 16, 2015

Canadian Club Celebrates Australian Open Sponsorship

To celebrate Canadian Club coming on as the Official Partner of Australian Open 2015, the brand threw a tennis-themed launch in Melbourne at the end of last year. In attendance were trade from Victoria, as well as Australian tennis legend, Todd Woodbridge, and Genie Bouchard’s personal army. Guests enjoyed Canadian Club with Woodbridge and also … Continued

January 16, 2015