There’s no Cheers without a Cause! Negroni Week back for it’s Third Year

Global charity event Negroni Week will be returning in June this year, stronger than ever. Made possible by Campari’s ongoing partnership with Imbibe Magazine, this will be the event’s third year running. Marketing campaign “There’s no cheers without a cause” hopes to see this year’s international involvement and fundraising efforts more successful than ever. First launching … Continued

May 27, 2016

Zuidam Distillery Avoids Legal Action

The Zuidam Distillery in Holland has managed to avoid further legal action from Berry Bros. and Rudd by agreeing to change the name of its rum ‘Flying Dutchman No.3’. The distillery was threatened by the UK-based wine and spirits supplier back in April. Lawyers representing Berry Bros. and Rudd said the rum breached the company’s international trademark … Continued

May 26, 2016

The World’s Biggest Beverage Brands

The name ‘megabrand’ has an uneasy positioning in the alcoholic beverage market, and while many look on with envy at brands holding market leading positions, a mixture of Australia’s infamous tall poppy syndrome and nationals choosing the best known and most loved brands to lead on price with can cause even the world’s largest brands … Continued

May 26, 2016

Make Your Own Gin This World Gin Day

This coming World Gin Day (11 June), Archie Rose Distilling Co. – Sydney’s newest bar and distillery – will host a Tailored Gin session, in which members of the public will have the chance to make their own bottle of gin using a whole host of botanicals. Archie Rose Ambassadors will run through how to … Continued

May 24, 2016

Campari Australia Launches New Rum Amid Group’s First Quarter Results

Campari Australia is set to launch a new premium spiced rum to the market this week amid the announcement of the group’s first quarter financial results. On Monday, Gruppo Campari reported 21.1 per cent EBIT growth to EUR53.9 million (approx. AUD83 million) and 21.5 per cent organic performance growth in Australia, representing 5.5 per cent of the group’s total … Continued

May 12, 2016

Maker’s Mark Old Fashioned Week Commences

As Sydney’s fashionistas prepare to don their best glad rags at Sydney Fashion Week, bars across the city are stirring up a concoction of bourbon and bitters as Maker’s Mark Old Fashioned Week gets underway. Over the next eight days – running 12-20 May – partnering venues will be showcasing their own take on the classic cocktail using Maker’s … Continued

May 12, 2016

John Walker & Sons’ Most Complex Blend Yet

This week in Australia Diageo released the 2016 Edition of the John Walker & Sons Private Collection; a portfolio of rare and innovative blended Scotch whiskies from Johnnie Walker. The new release, named Fine Honeyed Notes, is the most complex whisky that has ever been made for the collection and will retail exclusively in Dan Murphy’s. Constructed … Continued

May 11, 2016

Distilled Different: The New Cocktail Competition for Scotch Whisky Enthusiasts

Beam Suntory and Coca-Cola Amatil have just launched a new cocktail competition that will hero Auchentoshan’s American Oak whisky, which was recently released in Australia by the companies. Triple distilled in Glasgow, Scotland, the ‘Distilled Different’ competition will challenge bar teams to come up with a bespoke cocktail that conveys the unique identity of the single malt … Continued

May 9, 2016

Benriach Distillery Sells to Brown-Forman for £285 Million

The BenRiach distillery and warehouses Producer of The GlenDronach, BenRiach and Glenglassaugh Single Malt Scotch Whiskies has sold to Brown-Forman for £285 million (approx. AUD$550 million). The acquisition follows Brown-Forman’s sale of Southern Comfort and Tuaca brands to Sazerac in March and sees the company re-enter the growing single malt Scotch whisky category. Brown-Forman was previously a minority … Continued

May 2, 2016