Canadian Club Celebrates Bad Sweater Day with Latest Marketing Campaign

  Canadian Club is giving all Aussies an excuse to show off their ugliest sweaters in a below-the-line campaign featuring radio personalities Kyle and Jackie O. The campaign encourages consumers to participate in a national “Ugly Sweater Day” Friday 14 August, and to tune into the KISS FM morning show for a chance to win tickets … Continued

August 10, 2015

Jack Daniel’s Rallies Australia with “Jack’s Bar” On Tour

Following last year’s “Bar that Jack Built” activation, Jack Daniel’s is once again launching a crowd-sourced celebration to commemorate the birthday of its namesake founder. “Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year”, explains the … Continued

August 10, 2015

Grey Goose To Launch Bakery Inspired Pop Up with Sydney’s Yellow

Grey Goose has teamed up with Chef Brent Savage from Pott’s Point restaurant Yellow, as well as Sydney staple Luxe Bakery to create ‘La Boulangerie’, an innovative artisan experience aimed at highlighting the history behind the French vodka brand. By day, Yellow will be transformed into an inspired bakery where freshly baked bread and pastries will be … Continued

August 6, 2015

Suntory Whisky to Conduct Space Experiments on Ageing in JAXA Backed Research Venture

Suntory Global Innovation Centre has announced plans to conduct experiments from outer space on the “development of mellowness in alcoholic beverages through the use of a microgravity environment.” The research will be undertaken inside the International Space Station’s Japanese Experiment Module (nicknamed “Kibo”) with cooperation from the Japan Aerospace Exploration Agency (JAXA). Suntory hopes findings … Continued

August 3, 2015

Confirmation Russian Standard will Stay in CCA Spirits Portfolio

Following a new agreement with brand owner Roust, Coca-Cola Amatil (CCA) has confirmed that Russian Standard Vodka will be added to their distribution portfolio. From August 3, the Russian Standard Vodka range (comprising seven SKUs) will further boost CCA’s newly integrated portfolio, which also now holds a range of luxury Japanese whisky brands from Beam Suntory, including … Continued

July 31, 2015

Patrón Launches XO Cafe Incendio, New Chile Chocolate Liqueur

Formed from the spicy sweet flavour combination that has long been a staple of Mexican cuisine, Patrón’s latest SKU, Patrón XO Cafe Incendio, recognises a growing enthusiasm for intense pairings with an innovative fiery-hot chile chocolate liqueur. Still true to a Mexican heritage, Patrón XO Cafe Incendio combines the distinctive flavour of arbol chile with … Continued

July 31, 2015

Diageo Opts to End Heineken Partnership in South Africa

Diageo PLC has announced plans to terminate its current partnership with Heineken South Africa in order to facilitate continued growth for its spirits portfolio and benefit from a more simplified structure of management in the region. The standing agreement, established as a three way cost sharing venture between Diageo-managed Brandhouse LTD, Heineken N.V. (Heineken) and Namibia … Continued

July 30, 2015

The Singleton of Dufftown Releases Singleton Spey Cascade

The Singleton of Dufftown has released a new addition to its range, Singleton Spey Cascade. The new SKU was launched by Diageo Australia last week. The Spey Cascade, crafted in the brand’s Speyside distillery in Dufftown, is the third instalment to The Singleton range and utilises a slower than usual production process, allowing for a … Continued

July 28, 2015