Spirits Platform CEO becomes Keeper of the Quaich

May 14, 2019
By Alana House

Congratulations to Spirits Platform CEO Ian Atherton on being inducted into Keepers of the Quaich.

The honour was bestowed on Atherton in a private ceremony held at Blair Castle in Blair Athol.

Keepers of the Quaich was established by the Scotch whisky industry to recognise the outstanding commitment of those who produce or promote the spirit.

The Society takes its name from a traditional Scottish vessel associated with friendship and the enjoyment of Scotch Whisky. The Quaich was traditionally used as a cup of welcome with a dram of whisky for a guest. It symbolises hospitality, which is at the heart of Scottish culture.

Atherton has more than 30 years industry experience, starting back in the early 80’s where he worked for Gilbeys selling both Scotch and Australian whisky, before he moved to have a long career at Suntory selling Japanese whisky.

In 2016, Atherton joined Spirits Platform as CEO, and today the company distributes a great range of premium spirits and whiskies, including The Macallan, Highland Park, Bruichladdich, Naked Grouse and Glenrothes to name a few.

“Scotch Whisky was, and remains, the first global spirit and Keepers of the Quaich exists to recognise and celebrate the exceptional contribution of people working in all aspects of the industry, all over the world”, said Peter Prentice, Chairman of the Society.

“At the ceremony we inducted new Keepers from no less than 16 different countries, which demonstrates the continued popularity of Scotch Whisky”.

Atherton added: “Being part of a unique society of like-minded people, it gives me great pleasure to be in a position to bring the brands to life and recognise all the passion that each of the distilleries pour into producing the world’s best whisky.”

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