Southern Comfort Hard goes down easy

May 6, 2021
By Ioni Doherty

As Australians continue to reach for premixed drink options, Southern Comfort has introduced the Southern Comfort HARD Range to its Ready-to-Go portfolio.

Known for being the easy way into bourbon, this latest innovation from Southern Comfort delivers exactly that: easy drinking, in a can. Inspired by classic southern American flavours that pair perfectly with Bourbon, HARD Peach is a peachy and punchy burst of flavour with a refreshing finish while HARD Apple is the perfect balance of crisp apple with fresh Southern fun.

“Flavoured premix beverages have been the fastest growing category in Australia over the last year. Aussies are looking for drinks that seriously deliver on flavour and refreshment,” says Southtrade Marketing Director, Fraser Lockwood, “This innovation came from a lot of consumer engagement and the desire to create something that is truly different to the rest of the category.”

A bourbon blend that has been crafted over 140 years, Southern Comfort has mastered the definition of easy drinking. Whether it’s ‘cracking open a tinnie’, sipping on the rocks or mixing with classic cola or dry & fresh lime, Southern Comfort is seriously easy to enjoy. 

Southern Comfort HARD Range is designed to be the newest go-to for picnics, parties and enjoying with mates. Available now at Boozebud.com and in the fridge of your local.

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