Charlie Sheen gave up booze almost two years ago, but that hasn’t stopped him becoming one of the latest stars to invest in a tequila brand.
Maker of hand-crafted, small-batch tequilas Don Sueños announced earlier this month that Sheen had signed on as a co-owner of the company.
George Clooney was one of the first stars on the bandwagon with his Casamigos brand, but now it seems a new star gets on board every month.
Founded in 2017, Don Sueños has quickly garnered widespread attention – both for its high quality spirits and its commitment to charitable causes. The brand’s expressions are crafted from single-estate blue weber agave, carefully cultivated in Los Altos, Jalisco, Mexico.
Sheen joins co-owner Kumiko Zimmerman (pictured below with Sheen), who has run Don Sueños since founding the company, making it the first tequila maker to be owned and operated by a Japanese woman.
Since launching her tequilas to the world, the company has achieved multiple awards and accolades. At the 2018 SIP Awards, the world’s only consumer-judged blind alcohol tasting competition, the company earned platinum awards for all three of its expressions: Blanco, Añejo and Reposado. Following this success, the brand went on to receive a 91-point score from Wine Enthusiast magazine, ranked among the top 100 brands of 2018, and, at this year’s SIP Awards, collected a Double Gold Consumer Choice award.
Zimmerman said: “As a native of Japan, where fine spirits are quite popular, I’m well aware of what goes into making a superior product, as well as the importance of having a strong team to promote the brand and tell our story. We believe Charlie Sheen will be a great addition to team Don Sueños.”
Sheen added: “When the company reached out to me with an opportunity to get involved with their organization, I was instantly interested and excited, as, in the past, Don Sueños’ Tequila Blanco was one of my favorite sipping spirits due to its superior taste and quality.”
Earlier this year, Sheen revealed to the British talk show “Loose Women” the moment he decided to get sober.
“I couldn’t get my daughter to an appointment that she had. I don’t drink and drive ever, I have never had a DUI,” he said. “I was like, ‘Wow, I am not even responsible enough to be available for my children’s needs.’ The next morning I woke up and was like, ‘Today is the day.’ “
Regarding Don Sueños, he explained: “While I am proud of my sobriety for over 19 months now and am firmly committed to living a clean and sober lifestyle, I chose to become a part owner of Don Sueños because I know their tequila is of the highest quality. I’m excited to be able to work with Kumiko and the team to help Don Sueños continue to grow and to bring awareness, both to its outstanding products and to the charitable organisations it supports.”
Don Sueños also has ongoing relationships with such organizations as Autism Speaks; the Elton John AIDS Foundation, which raises funds for HIV/AIDS treatment, services, research and education; The Mercury Phoenix Trust, which has funded over 700 projects in the global battle against HIV/AIDS; and Project Angel Food, which annually provides more than 600,000 free meals to those who are affected by life-threatening illnesses in Los Angeles.
The company hopes that the involvement of Sheen, who was diagnosed with HIV in 2011, will help to further the ongoing efforts by these charities with a continued portion of proceeds going directly to the organizations.
Pictured main: Charlie Sheen with lifestyle blogger Hiroaki Ishiyama