Seedlip Australia RTD

Seedlip launches RTD range in Australia

June 29, 2020
By Alana House

Seedlip Australia has announced its new RTD range, which has been trending across the UK, will now be available to Australians in time for Dry July.

It will be available in three expressions – Seedlip Grove 42 & Lemongrass Tonic, Seedlip Garden 108 & Cucumber Tonic, and Seedlip Spice 94 & Grapefruit Tonic.

Seedlip Australia RTD

Seedlip General Manager Asia Pacific, Adam Ballesty, “Australian’s love an RTD, so Seedlip as the leader in non-alcoholic has launched the RTD range to support the growing trend for healthier lifestyles in a simple and convenient way.

“Seedlip on the go means more opportunities to drink, whether it’s at a BBQ with friends, at a beach picnic or post Yoga class. Providing consumers with quality non-alcoholic options is key for us and we saw an opportunity to grow our offering without compromising the iconic Seedlip taste.

“The attractive price point we believe will bring new users into this already growing category.”

Seedlip Brand Ambassador, Keegan Hartslief added: “Although perfect straight out of the can, if you want to be a little bit fancy at home, simply pour over ice and then add the following garnish – Grove 42 & Tonic – orange wheel, Spice 94 & tonic – grapefruit peel, Garden 108 & Sugar Snap Pea.”

Founded by Ben Branson in his kitchen in the woods, with a copper still and a copy of The Art of Distillation, the new Seedlip RTD range builds on both his family’s 300-year farming ancestry and drive to change the way the world drinks.

All expressions of the Seedlip Australia RTD range are available to purchase online and in-store at Dan Murphy’s, with Seedlip Spice 94 & Grapefruit Tonic available from July in Liquorland, Vintage Cellars and 1st Choice Liquor, and in August from BWS, with a RRP of $18.99 for a four pack.

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