Following the launch of its brewery in Brisbane last November, Scottish craft beer trailblazer will expand with new flagship BrewDog bars in Sydney, Melbourne and Brisbane by the end of 2021.
In 2017, Brisbane was handpicked to be one of only five breweries worldwide and the site recently launched the first Australian-brewed beer, available nationwide on the new e-commerce site. Australia is a key market in this ambitious international expansion program that aims to revolutionise the beer industry and redefine beer-drinking culture.
BrewDog is on the hunt for sites between 300 sqm and 1000 sqm to house new bar operations at flagship locations in Sydney, Melbourne and Brisbane.
Calvin McDonald, Head of Australian Operations, said: “BrewDog has never made a secret of its desire to bring craft beer to the people. We’re always open minded about our next moves but it goes without saying that we’re keen to bring our super-fresh Aussie-brewed beer and BrewDog experience to as many Aussies as possible”.
He continued: “We are extremely grateful for the outstanding support we have received from Brisbane since we launched, especially in this time of COVID. The continued success of our DogTap taproom has convinced us that the time is right to start the search and find exciting locations to join the fold”.
BrewDog has appointed Cushman & Wakefield to identify new sites, after their Brisbane team identified the 450 sqm Murarrie site and negotiated the lease agreement. Cushman & Wakefield’s Director of Retail Services, Steve Makris, and National Director Tenant Advisory Group, Chris Hanley, are managing the mandate on behalf of BrewDog.
Steve Makris, Director Retail Services, Cushman & Wakefield, said: “Having one of the world’s largest craft beer brewers seek to expand in Australia amid the COVID-19 pandemic reiterates the longer-term strength of our food and beverage sector and the Australian demand for craft beer continues to grow.”
BrewDog is currently operational in more than 80 countries and plans to secure an additional 25 sites worldwide by the end of this year.