Samuel Smith & Son and Moo Brew have announced an exclusive, national distribution partnership, effective October 1, 2017.
Ty Menzies, National Manager – Principals & Trading Samuel Smith & Son said: “We are delighted to add another fine craft beer brand to our portfolio. The addition of Moo Brew will complement our existing craft beer brands and strengthen our offer in an exciting and growing category. Moo Brew has earned a strong reputation for producing high quality ales in their iconic custom bottles from Mona in Tasmania, which delivers a unique and interesting brand story”.
Dave Macgill, General Manager at Moo Brew, added: “We look forward to our new home in the world class portfolio of Samuel Smith & Son and expanding our brand footprint across Australia. It’s exciting times ahead!”
The Moo story
Moo Brew’s original brewery was located on the site of the Museum of Old and New Art – MONA, in Tasmania. It moved to Moorilla Estate in 20015.
The brewery produces five core beers: a Pilsner, a German-style Hefeweizen, a Belgian Pale Ale, an American Pale Ale and an American Dark Ale, all without preservatives or additives. It announced in June that it would be producing its entire range in both bottles and cans.
Moo also recently released a new 3.4 per cent ABV mid-strength, which head brewer Dave Macgill (pictured above) told Brews News was driven by the brewing team’s desire for “a mid-strength option that still tastes like a full-strength”.
Macgill said Moo Brew was focussed on making approachable beers with broad appeal.
“When we first started Moo, we set out to develop a core suite of beers that became recognisable and were consistent… I think we’ll just continue on that path,” he said.
“There’s a lot of other breweries out there at the moment that do a really great job at making double, upside down, sideways, quadruple IPAs, but that won’t ever be us.”
Moo Brew’s label designs display the striking works of Australian artist John Kelly.
Moo helps save lobsters
Earlier this month, The Wilderness Society announced it had teamed up with Moo Brew to launch a $20,000 crowdfunding campaign to create a beer – Giant Lobster Ale – to help save the Giant Tasmanian Freshwater Lobster.
The Wilderness Society’s National Creative Director, Rob Beamish said it was fitting as local accounts say the incredible creature helped bushmen open their beers back in the day.
“We believe Aussie beer drinkers will embrace the win-win situation where drinking a refreshing ale is also helping to save a legendary Australian beastie,” Beamish told The Advocate.All profits from the ale will go into the protection program, donate at www.wilderness.org/GiantLobster.