Saintly taps into cocktail craze with new range

August 31, 2021
By Melissa Parker

Independent hard seltzer brand Saintly has conveniently channelled the spirit of the zeitgeist with the launch of its timely range of cocktail-inspired seltzers promoted through its ‘Thirst Levels Rising’ campaign.

Maybe it’s a COVID thing, but whether it’s a ‘walktail’ with a mate or a zoom cocktail session, the cocktail craze is experiencing a booming second wave.

Like the brand’s hugely successful hard seltzer launch in 2020, the Saintly cocktail range comes with the same desirable attributes and is gluten-free, sugar free, carb-free and vegan, with only 76 calories per serve.

Australian made and Australian owned, Saintly presents four flavours influenced by the biggest trending cocktails for 2021. The four delicious cocktail-inspired flavours include the Faithful Moscow Mule with a zesty and spicy kick, Glory Be Grapefruit Margarita with grapefruit and lime, Almighty Mojito with fresh citrus and a hint of mint and Paradise Passionfruit Martini with passionfruit, lime and a touch of vanilla.

The new product will be promoted by Saintly’s ‘Patron Saints’ or social media influencers backed by social media investment to drive awareness of the Saintly brand. Targeted podcast media buys with the Nova podcast network and independent podcasts from the Betoota Advocate will also launch the new ‘Thirst Levels Rising’ national campaign promoting the range.

SAINTLY’s Founder, Kieron Barton, said: “With the growing demand for both cocktails and Saintly Hard Seltzer, we were inspired to combine the two by launching a premium 5% abv cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist.  

“The result is an alchemic miracle with incredibly refreshing drinks low in calories, gluten-free, zero carbs and sugar that do not compromise taste. 

“With this launch, Saintly demonstrates its versatility to provide consumers with on-trend drinks they will love and our retail partners with quality innovation that will drive volume and value.”

The new Saintly cocktail-inspired seltzer range is available at Dan Murphy’s in 12 packs for $54.99.

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