Saintly Beverage Co has entered into a partnership with Modus Operandi Brewing with the brewers set to manage the sales and distribution for the hard seltzer in independent bottle stores and venues around the country.
“We are delighted to be joining the Modus Operandi family. We have a strong alignment across our business’ in terms of our family values and have quickly formed a trusted relationship,” said Ben Gibson, Head Of Sales, Saintly Beverage Co.
The Modus and Saintly businesses are both based on Sydney’s Northern Beaches and they lived in the same street which is when they became friends. The opportunity to partner professionally was a very natural step.
“It’s great to jump on the hard seltzer wave in Australia with Saintly. From what started as good mates and neighbours living in the same street, we’re keen to branch out and join forces with the Saintly team.” says Grant Wearin, Co-Founder Modus Operandi.
“Taste and quality are the cornerstone of Modus Operandi and Saintly Hard Seltzer is the best tasting seltzer product on the market, with the lowest calorie offering in its 4% range. We anticipate the seltzer market will explode this summer with Saintly.” continues Grant Wearin.
Backed by Chilli Marketing, the same team who were responsible for Rekorderlig Cider’s global success, Saintly Hard Seltzer aims to take advantage of the craving for seltzer new seltzer market and will also be available on tap at selected venues, kicking off at Modus Brewpub in Mona Vale.
“There is a real buzz about what the future holds for Saintly, and we’re excited to be launching Saintly Hard Seltzer on draught for the first time through Modus,”said Gibson.